Lemonn.shop
What is done: Design of a logo and corporate identity (five media): pattern, branded packages, discount cards, gift cards to order, certificate, return tag for the product.
About a client: Showroom of Italian clothes, which are delivered directly from factories in Italy. The company has existed for over 10 years.
Task: Make a complete rebranding, create a unique style and achieve recognition through visual presentation. The logo should convey the "taste of Italy".
Realization: An elegant version of the logo design, a separate element of which has become a brand name.
A modern sans-serif typeface with contrasting line weights gives the logo status and a sense of luxury. Warm, bright and juicy colors are the embodiment of lightness and freedom that guests will feel while shopping.
Project date: June 2021

If a building becomes architecture, then it is art
Logotype
An elegant and modern version of the logo design, a separate element from which can be taken out into a brand name. A modern sans-serif typeface
with contrasting line weights gives the logo a status and luxury feel.
Identity
Discount card design, gift certificate, business card,
postcard and package design
Brand palette
HTML #878787
HTML #8BC694
HTML #009a45
HTML #F4D13E
HTML #CF6241
A guidebook with recommendations for the client was developed