About a client: floristic salon which has been operating since 2006. During this time, florists have not created two identical bouquets, because each work is a unique creation.
"Our job is to take care of customers, so we work every day to give you our love and warmth through our bouquets. Each bouquet is created to describe the appearance and character of a person."
Целевая аудитория: от 30 до 55 лет с уровнем дохода более 100 000 руб. в месяц
Task: Make a complete rebranding, which will help to fulfill the function of attracting the attention of the consumer while maintaining the corporate palette.
Realization: Text type of the logo, supplemented with graphic elements. The style is characterized by a reference to the medieval typeface and natural atmosphere. Contrasting thickness of lines, large serifs, elongated vertical shapes of letters give the logo austerity, majesty and elegance.
Project date: September 2021