About a client: «Space 62 beauty – a space of beauty, a small universe created with a piece of soul and heart,
and the whole space is thought out to the smallest detail. The peculiarity of the salon is to immerse visitors in an atmosphere of care, tranquility, love and lightness. The main task of the masters is to feel the true beauty, to improve and maintain the image of each client.”
Brand mission: To create a space in which you can easily and freely feel alone, in the company of a friend and a young man. Break the stereotype that a mid-priced studio not in the capital can have premium quality and customer service.
Target audience: girls, women, men.
Realization: A logo with a simple and memorable sign, aimed at attracting not only female, but also male clients. The grotesque font gives severity and is combined with the emblem in the form of a square, in which the capital letters of the name of the salon are inscribed.
Video: Павел Ходукин