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PANIC
The logo for the quest studio in reality
/ identity / logotype
2021
ПАНИКА
О клиенте: Паника как бренд дарит эмоции уже больше 5 лет.
Это сеть хоррор квестов в реальности с амбициями проекта -агрегатора.
Философия бренда: С паникой никогда не бывает формально и скучно, ведь это не просто игра. Это порыв эмоций и чувств в максимальной их силе это крик от ужаса, дрожь по телу от страха, и слёзы счастья когда удалось преодолеть то самое (чувство Паники). После наших проектов вы никогда не станете прежними, вы будете новой версией себя!
Цель проекта: Редизайн логотипа сети хоррор квестов «ПАНИКА»
Реализация: Этот проект являлся конкурсным для нашей студии, то есть наши дизайнеры разрабатывали логотип и фирменный стиль на конкурсной основе, а у клиента было право выбирать результат среди нескольких исполнителей. Наш проект, к сожалению, не воплощен в жизнь, но так как была проведена комплексная работа, мы не можем не поделиться и не разместить в портфолио)
Дата проекта: 2021г.
Это сеть хоррор квестов в реальности с амбициями проекта -агрегатора.
Философия бренда: С паникой никогда не бывает формально и скучно, ведь это не просто игра. Это порыв эмоций и чувств в максимальной их силе это крик от ужаса, дрожь по телу от страха, и слёзы счастья когда удалось преодолеть то самое (чувство Паники). После наших проектов вы никогда не станете прежними, вы будете новой версией себя!
Цель проекта: Редизайн логотипа сети хоррор квестов «ПАНИКА»
Реализация: Этот проект являлся конкурсным для нашей студии, то есть наши дизайнеры разрабатывали логотип и фирменный стиль на конкурсной основе, а у клиента было право выбирать результат среди нескольких исполнителей. Наш проект, к сожалению, не воплощен в жизнь, но так как была проведена комплексная работа, мы не можем не поделиться и не разместить в портфолио)
Дата проекта: 2021г.
DESCRIPTION
ABOUT THE PROJECT
Panic as a brand has been giving emotions for more than 5 years. This is a network of horror quests in reality with the ambitions of an aggregator project. Brand philosophy: Panic is never formal and boring, because it's not just a game. This is a rush of emotions and feelings in their maximum strength, this is a scream of horror, trembling in the body from fear, and tears of happiness when they managed to overcome the same (feeling of Panic). After our projects, you will never be the same, you will be a new version of yourself!
TASKS
Redesign of the logo of the horror quest network "PANIC"
RESULT
This project was competitive for our studio, that is, our designers developed the logo and corporate identity on a competitive basis, and the client had the right to choose the result among several performers. Unfortunately, our project has not been implemented, but since a comprehensive work has been carried out, we cannot help but share and place it in the portfolio)
Technical specification
The purpose of corporate identity development is to update the logo, because it and its style are objectively outdatedand it does not meet modern trends. We also plan to update all sites, from the website to social networks and others. In addition to the development of design, we plan to develop the brand as an aggregator, where there will be not only Horror projects, but also Extreme, Activiti, children's formats, that is, the PANIC logo with consoles. Most often, the consumer sees our logo on Internet resources, as well as in the quests themselves and on advertising media online and offline, screensavers before commercials, advertising, social networks. The visual design should arouse interest, showthat it is something not formal and modern.
Form and content: Brand Name: PANICVisual images: Horror: Scream, HorrorEmotions: Fear, anxiety, excitement, interest
Development information: there are plans to develop the project into an aggregator of informal entertainment that gives emotions, so that further consoles or additional text can be used to the main part of the "PANIC" logo: Panic quests in reality / without PANIC / PANIC Kids / PANIC Action / Panic Extreme / and so on...
Form and content: Brand Name: PANICVisual images: Horror: Scream, HorrorEmotions: Fear, anxiety, excitement, interest
Development information: there are plans to develop the project into an aggregator of informal entertainment that gives emotions, so that further consoles or additional text can be used to the main part of the "PANIC" logo: Panic quests in reality / without PANIC / PANIC Kids / PANIC Action / Panic Extreme / and so on...
Concept 1
Panic is a sudden feeling of fear that is so strong that it dominates or hinders reason and logical thinking, replacing it with an overwhelming feeling of anxiety and insane excitement.
How can you convey this feeling in a graphic? The typeface of the logo has sharp corners and protruding elements of the letter "I" like a cardiogram. The designers also supplemented the physical matter with cracks from overstrain or destruction and exposure to other physical matter.
How can you convey this feeling in a graphic? The typeface of the logo has sharp corners and protruding elements of the letter "I" like a cardiogram. The designers also supplemented the physical matter with cracks from overstrain or destruction and exposure to other physical matter.
Concept 2
Improvisation, a graphic sign hides the name of the company, which attracts attention and forces the consumer to look more closely at the performance.
The graphic sign of the logofits perfectly into the merch
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