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description
The brand name is a story told in one word.
As the first step in shaping brand identity, naming can be the most effective investment in marketing. This will help reduce the subsequent costs of advertising and customer retention.
Conciseness
An abbreviation, one or two words - the shorter the name, the easier it is to remember it.
Meanings
We don't just create beautiful names, we lay down meanings.
Memorability
Everything ingenious is simple.
Uniqueness and dissimilarity
A good name should not repeat already registered brands in your MCT, in some cases even a distant similarity is unacceptable.
Compliance with legal norms
Official registration of names that violate the requirements of the law will not be possible.
We select a list of works for each client, the cost of which depends on the volume, tasks and needs.
stages of work
- We study your company, its philosophy, values and ideas for further conceptualization and identification of meanings
- We conduct an analysis of competitors
- At the first stage, our copywriters develop 5 unique titles that fully correspond to the positioning of the company, having a key meaning in accordance with the inherent values of the future brand.
- The concepts are sent in the form of a presentation with justification and a mudboard. While working on the name, we check the variants for uniqueness and only after that we provide them to the Customer for approval.
- Each name is checked against the free FIPS database of Russian trademarks in the required category of the ICTU.
- The client chooses one name. If none of the options fit, you have the right to send the edits for revision.
- And our team is embarking on the second stage of developing the very naming that will make your company successful and effective. As a result of our cooperation, all our customers have received a name that is used in business.
- The selected name is transmitted to the customer. An act is signed, within the framework of which all property rights are transferred to the customer.
- If your brand requires trademark registration, the selected option is sent to our partner at the patent office for initial verification before registration with ROSPATENT.
PRICE
Naming
Without subsequenttrademark registration
424 EUR
We will develop several options for a sonorous and memorable name that reflects the essence of your brand, project, product or service.
- Competitor Analysis
- Development of at least 5 titles (two stages)
- Checking the names on the free FIPS database of Russian trademarks in your ICTU category
- Determining the availability of free domains in the required zone
- Transfer of rights under the contract
ORDER
The slogan
For those companies that have a developed name
188 EUR*
We will develop a marketing slogan for your existing company or product name.
ORDER
The brands that we have led to the result
case examples
BASE OF BASE is a brand of women's clothing.
Base of Base is a modern designer clothing brand embodying the synergy of modern design trends and timeless classics. The brand's mission is to present stylish, versatile and totally comfortable images to customers that will perfectly fit into any moment of your life.
The name uses repeated words in the sense of "Base of bases" as the basis of the basics. Base of Base creates not just things, but the image of a modern metropolis, in the variety of its colors and trends. A quiet suite, precise details and an irresistible image for any situation.
The name uses repeated words in the sense of "Base of bases" as the basis of the basics. Base of Base creates not just things, but the image of a modern metropolis, in the variety of its colors and trends. A quiet suite, precise details and an irresistible image for any situation.
IDU NESU — a store for bags, shoes and accessories.
IDU NESU ("I'M GOING TO CARRY IT") — is a store of shoes and bags, as well as related accessories made of leather and eco—leather. The brand strives for versatility and accessibility: any customer who enters the store will definitely find what they need and will leave with a purchase and a good mood. A simple, sonorous name that so accurately reflects the essence of the store: I go in shoes and carry a bag. IDU NESU — a wonderful rhyme that makes the name easy to remember
TOUCH INSIDE — sewing women's underwear
Most of the things we wear on the naked body, and even if we really like an element of the wardrobe, poor-quality, unpleasant material can spoil the impression of it. Touch Inside is translated from English as a touch from the inside. The brand is based only on high-quality materialsin which the consumer feels comfortable and confident.
DETKEE — sewing of children's clothes
Sewing of children's clothing from 0-10 years of good quality, average price category. To replace the departed brands in 2022.DETKEE is a free transliteration of the word KIDS. The ending with two E's gives the name a childlike immediacy. Remember how children love to cheerfully shout, stretching the words and making the ending just on the last syllable.
PUDUPIDU — women's clothing boutique
A brand of women's clothing, elegant and most seductive images for petite girls. Leather, decorative details and monochrome colors are what you need to create an eye–popping effect.
Pudupidu is a sound imitation of the famous sound performed by Marilyn Monroe. Pudupidu is clothing for girls and women who like to be the center of attention, openly show their uniqueness and sexuality. Women who cannot be forgotten. Girls who are ready to become a star at any second.
Pudupidu is a sound imitation of the famous sound performed by Marilyn Monroe. Pudupidu is clothing for girls and women who like to be the center of attention, openly show their uniqueness and sexuality. Women who cannot be forgotten. Girls who are ready to become a star at any second.
MYTESSI — бренд столового текстиля
Бренд столового текстиля (изготовление плейсматов, костеров, салфеток, скатертей с акцентом на стиль (форма, декор) и качество: для ежедневного использования, для особых случаев и эксклюзивные варианты)
Tessile – текстиль (итал.) Высокий уровень восприятия и запоминания имени за счёт его несклоняемости. Понятное, звучное и яркое слово, точно определяющее сферу деятельност
Tessile – текстиль (итал.) Высокий уровень восприятия и запоминания имени за счёт его несклоняемости. Понятное, звучное и яркое слово, точно определяющее сферу деятельност
EVIVA'S — a cosmetics brand.
The cosmetics company is based in China, where it creates cosmetics for the body and hair according to the highest quality standards. We produce cosmetics at the factory with the latest equipment and involve European specialists.
EVIVA'S – The power of charm, charm, attractive power, charisma, charm.
EVIVA'S – The power of charm, charm, attractive power, charisma, charm.
ARDELICA — an interior design studio.
From the first meeting, we understand the client, guess his desires and taste. We listen carefully to any, even the most non-standard wishes.
ARDELICA is a derivative of interior, art and decor. A clear, at the same time sonorous and vivid word that accurately defines the scope of the company's activities – work with interiors. The simplicity of associations and easy memorability determine success.
ARDELICA is a derivative of interior, art and decor. A clear, at the same time sonorous and vivid word that accurately defines the scope of the company's activities – work with interiors. The simplicity of associations and easy memorability determine success.
LET'S discuss your project
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Answers to popular questions about naming
FAQ
How does a consumer often get to know a company? After hearing or reading the title. A good name should be memorable, uniqueand "selling".
Which language to choose for naming development, how voluminous it will be and in what style — we decide together with the customer, carefully observing all wishes, professionally adjusting the process.
Which language to choose for naming development, how voluminous it will be and in what style — we decide together with the customer, carefully observing all wishes, professionally adjusting the process.
When a startup turns to us for developing its own style, the first question we ask is whether the name is unique and whether the owner plans to register. It doesn't matter if the future is a clothing brand, own cosmetics production, cafe, beauty salon, etc.
The development of a corporate identity, in addition to the costs of creating the style itself, entails the costs of products, renovation of premises, printing, packaging, marketing and many others. And in case the brand name is already occupied by someone in the ICTU (International Classification of Goods and Services). This may entail a high risk of a fine for using someone else's trademark and suspension of activities under the current name. Would you agree that the risks are high?
The development of a corporate identity, in addition to the costs of creating the style itself, entails the costs of products, renovation of premises, printing, packaging, marketing and many others. And in case the brand name is already occupied by someone in the ICTU (International Classification of Goods and Services). This may entail a high risk of a fine for using someone else's trademark and suspension of activities under the current name. Would you agree that the risks are high?
You can check the trademark for uniqueness yourself in the open databases of FIPS. But free online verification does not give you guarantees of the completeness of the search, because open sources do not contain all the information, but also do not display data on applications already submitted to Rospatent.
You can check the name of your future company at the patent office, through a patent attorney. The bureau will consult in which classes of the ICTU registration is required, what difficulties may arise and how to resolve them. Then a search is performed for uniqueness by the selected classes.
You can check the name of your future company at the patent office, through a patent attorney. The bureau will consult in which classes of the ICTU registration is required, what difficulties may arise and how to resolve them. Then a search is performed for uniqueness by the selected classes.
You may also be interested in the following services
Additional services
Application for naming (without subsequent trademark registration)
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Application for the development of a slogan
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