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IDU NESU
Naming and corporate identity development
/ naming / identity / logotype
2024
An original combination of simplicity and style
description
ABOUT THE PROJECT
Our client is the owner of shoe stores, bags and related accessories made of leather and eco—leather. A small but expanding chain of stores will be created based on the existing assortment. The client sent us a request to develop a name and corporate identity.
TASKS
The client wanted to see something simple, sonorous and well-remembered as the name. By analogy with the name, the logo should clearly indicate the field of activity and be easily readable, including for people who just walk past the sign.
GOAL
Create a simple and memorable, but original title. Develop a logo and corporate identity, focusing on first-order associations.
RESULT
The client was satisfied with how the studio coped with the tasks set and is at the stage of launching its project.
IDU NESU: high customer orientation
brand concept
The brand strives for versatility and accessibility: any customer who enters the store will definitely find what they need and will leave with a purchase and a good mood. "I'm going to carry" is about loyalty to the customer, attentiveness and openness. Therefore, the visual language of the brand, while maintaining its uniqueness, should remain understandable and easy to read.
The literal reading
NAMING
The brand name is a story told in one word. As the first step in shaping brand identity, naming can be the most effective investment in marketing, reducing subsequent costs in advertising and customer retention.
ИДУ НЕСУ
A simple, sonorous name that so accurately reflects the essence of the store: I go in shoes and carry a bag. I'm going to carry — a wonderful rhyme that makes the name easy to remember
Logo illustration
visual system
When creating the logo, we also used the technique of literal reading, so we can say that the logo illustrates the name.
VARIANTS
The concept with the combined appearance of the logo includes a monogram as a brand name and a font part with the company name. The logo is complemented by a descriptor.
the final version
Thanks to the successful combination of a strict geometric font with recognizable silhouettes of shoes and bags, the logo looks stylish, modern and minimalistic. The character of the logo is restrained, straightforward, the message is accessible and clear.
The first letter ("I") is made up of two shoes folded according to the type of how they are placed in a box: the shoes are mirrored vertically and horizontally.
The second letter ("H") represents the silhouette of a shopping bag/bag.
Logoblock
An inseparable part. It is used as an independent main option
Font writing
It is used as an independent and alternative option
Logomark
It is used as an independent and alternative option
VISUALISATIONS
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