LBOS

Branding, corporate identity development and packaging design for the jewelry brand

branding / corporate identity / logo / packaging design / printing

2023

PROJECT OBJECTIVES:
The client made a request to create a unified corporate identity for his company. All the packaging elements were not complete, and there were no meanings in the name of the company. It was also important for the client to create an original packaging that would become memorable and trendy. It is necessary to develop the branding of a jewelry company (corporate identity development inclusive)

THE LIST OF TASKS IN THE PROJECT:
Defining the target audience, analyzing the competitive environment, building RTB (Reason To Believe) and Big idea (slogan, abbreviation, legend, tone of voice, brand cloud, image, appeal), creating a brand structure and hypotheses for the use of branding, content recommendations, logo development, corporate identity and packaging.

The lack of a single color palette

Using different types of logo

Using the logo on a non-contrasting image

A brand platform is a reference plan for a brand to maintain and develop brand meanings in the consumer's mind. The platform helps to shape the image and correct perception of the brand.

Trendy collections for any occasion and occasion. The key models of the collections presented in LBOS are trending products that remain relevant for several seasons.We strive to ensure that the audience perceives us as a reliable and strong company. Such an idea should be formed in relation to the brand not only through the external attributes of the brand and communication, but also through real interaction experience with our products.

Brand Idea

Promises (RTB)

Values

Positioning

Emotional Benefits

Functional advantages

Brand Attributes

We have developed a decoding of the name:
LBOS | LADIES BORN for OVER SHINING

Reveal all the facets of your image together with LBOS jewelry. A brand of silver jewelry. Propaganda of individuality and admiration without compromise.

A Promise (Reason To Believe):
We came into this world to shine and give emotions.

Brand Cloud:

Each girl is unique and incredible, each has its own mystery and bright light. Be light and cheerful or languid and thoughtful, reveal any facets of your character and give them to the world. LBOS jewelry is created for different purposes – the charm of the ornate streets of Paris, the noise of hurrying New York, the patterns of the sea surface and bright flashes of the sun on the morning dew. LBOS combines styles, elements and time, because beauty has no limits.

Limited editions, high-quality models, an up-to-date trending assortment.

Admiration and Delight – from the opportunity to possess jewelry.

The desire is to buy and not to part.

The mystery and understatement of the models, which creates a fleur of mystery.

Relevance and Trendiness of jewelry models out of time.

A unique Style that only LBOS has.

Affordable prices

Product quality (own quality laboratory, quality certificates)

Recognition (LBS jewelry is chosen by strong and successful, creative, young and those who have already learned to love themselves)

Unique models (own designers who create unique models)

Versatility (jewelry is not required, our client will feel at his best, both at a social event in a chic dress and in the office at keyvisual look)

Friendly, modern, a little cheeky and absolutely positive. It is read as a community of interests that you want to become a part of right now.

Appeal:

Digital space: addressing "You", simplification, communication as with beloved friends.

POSM and OFFline: Salon and direct communication with the client: friendly communication on "You", so that the client understands from the first minute that he got into a pleasant community of close people. Addressing "You": appropriate when addressing aged clients, premium line customers, at the request of the client.

Admired, modern, a little daring and naive, positive and inspiring.

1

The voice of megacities, which sounds on the street and social networks.

2

The emphasis is on the power of beauty, the disclosure of individuality, brilliance and chic, a challenge to modern trends.

3

Building an ideological community, organizing news making within the group.

Using trending slang and developing your own words and addresses.

Posting information about bloggers/media personalities-buyers, cross-marketing and collaborations.

More emotions, less direct sales, native presentation of information and understatement, not a technical description.

More communication with customers, surveys, community involvement in product development.

Using the mechanics of gamification.

Using geometry in the visual, smooth-correct lines of the shape when generating content.

Enabling situational marketing, reacting to non-political events and offering your point of view. It is possible to use a regional factor, replace the cities in the legend with St. Petersburg and Moscow, and cumming out that the brand is Russian.

Bringing out the additional essence of capsules and series, adding legends and stories to the site for each launch.