PROJECT OBJECTIVES:
The client made a request to create a unified corporate identity for his company. All the packaging elements were not complete, and there were no meanings in the name of the company. It was also important for the client to create an original packaging that would become memorable and trendy. It is necessary to develop the branding of a jewelry company (corporate identity development inclusive)
THE LIST OF TASKS IN THE PROJECT:
Defining the target audience, analyzing the competitive environment, building RTB (Reason To Believe) and Big idea (slogan, abbreviation, legend, tone of voice, brand cloud, image, appeal), creating a brand structure and hypotheses for the use of branding, content recommendations, logo development, corporate identity and packaging.