LBOS

Branding, corporate identity development and packaging design for the jewelry brand

branding / corporate identity / logo / packaging design / printing

2023

PROJECT OBJECTIVES:
The client made a request to create a unified corporate identity for his company. All the packaging elements were not complete, and there were no meanings in the name of the company. It was also important for the client to create an original packaging that would become memorable and trendy. It is necessary to develop the branding of a jewelry company (corporate identity development inclusive)

THE LIST OF TASKS IN THE PROJECT:
Defining the target audience, analyzing the competitive environment, building RTB (Reason To Believe) and Big idea (slogan, abbreviation, legend, tone of voice, brand cloud, image, appeal), creating a brand structure and hypotheses for the use of branding, content recommendations, logo development, corporate identity and packaging.

The lack of a single color palette

Using different types of logo

Using the logo on a non-contrasting image

A brand platform is a reference plan for a brand to maintain and develop brand meanings in the consumer's mind. The platform helps to shape the image and correct perception of the brand.

Trendy collections for any occasion and occasion. The key models of the collections presented in LBOS are trending products that remain relevant for several seasons.We strive to ensure that the audience perceives us as a reliable and strong company. Such an idea should be formed in relation to the brand not only through the external attributes of the brand and communication, but also through real interaction experience with our products.

Brand Idea

Promises (RTB)

Values

Positioning

Emotional Benefits

Functional advantages

Brand Attributes

We have developed a decoding of the name:
LBOS | LADIES BORN for OVER SHINING

Reveal all the facets of your image together with LBOS jewelry. A brand of silver jewelry. Propaganda of individuality and admiration without compromise.

A Promise (Reason To Believe):
We came into this world to shine and give emotions.

Brand Cloud:

Each girl is unique and incredible, each has its own mystery and bright light. Be light and cheerful or languid and thoughtful, reveal any facets of your character and give them to the world. LBOS jewelry is created for different purposes – the charm of the ornate streets of Paris, the noise of hurrying New York, the patterns of the sea surface and bright flashes of the sun on the morning dew. LBOS combines styles, elements and time, because beauty has no limits.

Limited editions, high-quality models, an up-to-date trending assortment.

Admiration and Delight – from the opportunity to possess jewelry.

The desire is to buy and not to part.

The mystery and understatement of the models, which creates a fleur of mystery.

Relevance and Trendiness of jewelry models out of time.

A unique Style that only LBOS has.

Affordable prices

Product quality (own quality laboratory, quality certificates)

Recognition (LBS jewelry is chosen by strong and successful, creative, young and those who have already learned to love themselves)

Unique models (own designers who create unique models)

Versatility (jewelry is not required, our client will feel at his best, both at a social event in a chic dress and in the office at keyvisual look)

Friendly, modern, a little cheeky and absolutely positive. It is read as a community of interests that you want to become a part of right now.

Appeal:

Digital space: addressing "You", simplification, communication as with beloved friends.

POSM and OFFline: Salon and direct communication with the client: friendly communication on "You", so that the client understands from the first minute that he got into a pleasant community of close people. Addressing "You": appropriate when addressing aged clients, premium line customers, at the request of the client.

Admired, modern, a little daring and naive, positive and inspiring.

1

The voice of megacities, which sounds on the street and social networks.

2

The emphasis is on the power of beauty, the disclosure of individuality, brilliance and chic, a challenge to modern trends.

3

Building an ideological community, organizing news making within the group.

Using trending slang and developing your own words and addresses.

Posting information about bloggers/media personalities-buyers, cross-marketing and collaborations.

More emotions, less direct sales, native presentation of information and understatement, not a technical description.

More communication with customers, surveys, community involvement in product development.

Using the mechanics of gamification.

Using geometry in the visual, smooth-correct lines of the shape when generating content.

Enabling situational marketing, reacting to non-political events and offering your point of view. It is possible to use a regional factor, replace the cities in the legend with St. Petersburg and Moscow, and cumming out that the brand is Russian.

Bringing out the additional essence of capsules and series, adding legends and stories to the site for each launch.

LBOS

CAPSULES

CAPSULES

CAPSULES

BASIC DIRECTION

LIMITID
COLLECTIONS

PREMIUM
CONSTANT ASSORTMENT

PRODUCT GROUPS

PRODUCT GROUPS

PRODUCT GROUPS

Safe space = height of the letter L

The minimum allowed space around the logo is free of other objects/text.

Font writings

Descriptor

A concise font logo with medium line contrast. The letters have endings that resemble poorly developed serifs in shape. Thanks to this, the image turned out to be moderately strict and modern. The font writing complements the descriptor indicating the scope of the company's activities. It is enclosed between horizontal lines so that the composition of the logo is balanced.

The guideline is a guide that describes the rules for using corporate identity. Only the visual attributes of the brand are described.

There are two compositional options logo: logoblock, font writing.

Font writing
It is used as an independent and alternative option

Logoblock, an integral part
It is used as the main option

For logotype:

For identity elements:

HTML: 434A99
CMYK: 86, 76, 0, 0
RGB: 67, 74, 153
Pantone: 2725 C, 2736 U

HTML: EF92B9
CMYK: 2, 55, 4, 0
RGB: 239, 146, 185
Pantone: 210 C, 210 U

HTML: F4CB57
CMYK: 5, 20, 74, 0
RGB: 244, 203, 87
Pantone: 121 C, 128 U

Leonhard Kurz Alufin SGL
Pantone: 877 C, 877 U

The use of branded radiance elements on media that reflect the basic design concept. For graphics, it is allowed to use only in shades of #ef92b9 or white. For stars, it is acceptable to use the colors #ef92b9, white and #434a99

The shape of the pattern reflects the brand's philosophy, the idea of versatility and radiance. The pattern can be used on various media as the main background, substrate, and other things.

Paper for packaging is selected in a shade closeto the pink corporate color, applying a pattern by silkscreen printing or in a shade close to the yellow corporate color with applying a pattern by silkscreen printing.

Stickers for packaging with a diameter of 45 mm, metallized self-adhesive paper with a tactile congreve logo lift.

The client drew our attention to the fact that he would like to create a package for jewelry that every girl would like to have, so that it would be as functional as those of already well-known world brands.
We discussed that we would like to pack the care instructions for the products, a wiping cloth and a postcard in a box. The box should be universal, suitable for different types of jewelry. We have created an unusual box design. The size of the box and its elements was selected based on all the wishes of the client.

The design of the box is a "book" with a lid on a magnet. The format is 145x105x45 mm. A pocket is glued to the inside of the lid, which contains instructions for the care of products and a napkin for the care of jewelry in the company's yellow color. The cutout at the pocket has a part of the shape of the brand name – a star. This form is a corporate device in the brand identity.

The box bed is removable, and its interior is variable. The insert is located strictly in the center of the base and is a removable part of the structure, which may vary depending on the products that are presented.

The box has a pass-through trunk with a logo. The logo is applied to the trunkand box by stamping with silver foil. The box is given to each customer upon purchase, regardless of the type and cost of the product.

The image on the postcard is variable, the logo and the gradient remain constant. The cutout of the envelope has a part of the shape of the brand name – a star. This form is a corporate device in the brand identity.

Instructions with addition in three folds. It is inserted into the pocket of the box. The format is ready folded 80x80 mm. General format: 320x80 mm
Printing: digital

The certificate in a gift envelope is issued in four denominations: 15,000 rubles, 10,000 rubles, 5,000 rubles, 3,000 rubles.
Each denomination has a different method and cost of production.

When choosing a bag for branding, you need to follow the rules: Choose a high-quality material in a color close to the brand, size 100x120 mm
Printing: silver foil stamping.

The 180x130x60 mm corrugated cardboard box is self-assembled. Convenient to store and ideal for transportation. The final dimensions may vary and will depend on the thickness of the corrugated cardboard. Silkscreen printing in two colors. Sealing with a purple die. Applying text and graphics in pink.

The paper bag has a branded cutout of a part from the shape of the brand name – a star.
The package format is 200x150x90mm.
Paper: offset / designer in a corporate shade
Handles: reps / cotton

SHOPPING BAG

The estimated width of the packing tape is 25 mm.
The material is reps / cotton.
Printing: flexo printing

The dress code is a tool with which it is possible to complement the sense of community of the team and the perception of the company as a holistic organization of people. Accents and details make the look perfect and finished.

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