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PACKAGING DESIGN THAT MAKES YOU FALL IN LOVE
Your consumer has three seconds to make a choice.
description
What makes your product stand out? Why is packaging design so important?
In a world where store shelves and digital storefronts are bursting with an abundance of goods, the packaging of your product is his face, his costume at an interview, his unique chance to make a first impression.Every day, consumers pass by thousands of brands. What makes them choose him? Marketing reveals these secrets to us: successful engagement and "attention retention" are key factors.Packaging design is not just a wrapper, it is a strategic tool for solving marketing tasks. Here begins a confident victory in the "fight for attention" among competing brands.
Smart investments in your own business
In a world where every product is fighting for a second of consumer attention, packaging design is becoming a powerful marketing tool. When you invest heavily in creating a quality product for sale on the marketplace, do not forget about the strategy for launching this product on the market. This means that you need to pay special attention to brand positioning and packaging.
Impression
The consumer's first acquaintance with the product often occurs through packaging. It forms the first impression and can be a decisive factor when choosing between your product and thousands of similar offers. The design should be noticeable: a bright accent or elegant minimalism— the choice depends on the message you want to convey.
Segmentation of the target audience
In-depth analysis of target audience segments allows you to develop a packaging design that will speak the "same language" with your audience. For example, if your product is aimed at fans of environmental friendliness, then the use of natural materials and neutral tones will emphasize this feature.
Conveying the meanings of the future brand
Packaging design is not just about protecting the content and its informational function. Through samples of fonts, colors and images, the brand philosophy can be conveyed to the consumer: whether it is dedication to tradition or a thirst for innovation.
Effective distinction
In conditions of an excessive amount of information, a properly designed design helps you quickly distinguish your product from the entire variety of offers on the shelf or on marketplaces.
We select a list of works for each client, the cost of which depends on the volume, tasks and needs.
stages of work
We are meeting with you online to discuss the details of your project.
We determine the cost of the project, send a commercial offer. After approval, we send the contract and receive an advance payment of 50% of the cost of the first part of the work.
We clarify the details for working on your packaging, clarify the technical features of the container or other carrier, brief and draw up the terms of reference
We analyze the target audience and the competitive environment in order to understand WHO your product is for and WHO it will compete with. If necessary, we formulate the brand's positioning and platform, and work out a communication strategy.
Development of concepts based on the example of a product line identifier (SKU), taking into account the peculiarities of the competitive environment of your future brand.
In the design, we take into account decorative elements and illustrations, and focus on the advantages of your product.
We send a presentation with a description of each concept and a visualization of the product in 3D format or on a mockup so that you can immediately see what your future product will look like.
In the design, we take into account decorative elements and illustrations, and focus on the advantages of your product.
We send a presentation with a description of each concept and a visualization of the product in 3D format or on a mockup so that you can immediately see what your future product will look like.
We adapt the design of the original layout within the concept (for weight, packaging) for the rest of the product lines. We offer basic and additional colors and gradients for labels in the series. We visualize the concepts.
We prepare files for production according to the technical requirements of your production. If necessary, we develop complex shapes for the unfolding of the cardboard packaging of your product. In our studio, you can order author's supervision of production and design support for the launch of the product.
PRICE
from 565 EUR
- Number of concepts: 2 concepts
- Logo-product name
- Visualization of the packaging or label design in 3D format or on a mockup (depending on the complexity) in several angles. You will immediately be able to see your product in a "live" environment, as well as use visualizations to present the product on your website or marketplace card.
- Presentation of two packaging design concepts based on the example of one SKU (product).
- Finalizing the selected concept and preparing one original layout (prepress) for production.
140-235 EUR
Adaptation to other SKUs: depends on the complexity of the layout and ranges from 140-235 EUR
from 10 working days
The deadline for the completion of the work
The brands that we have led to the result
case examples
LET'S discuss your project
Describe your request and we will contact you during the day to discuss your project.
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Answers to popular questions about naming
FAQ
- Reliance on analytics. In developing the design, we rely on analytics and the target audience of your future brand.
- Working with a marketer. In advanced packages, when developing a brand platform and positioning, a marketer with extensive experience in launching brands from scratch and bringing products to marketplaces works.
- Several concepts. We offer a choice of at least three logo design concepts, two design concepts for corporate identity carriers and focus on your wishes.
- Two edits are included in the price. We also included two edits in the price so that together we could adjust the result to the ideal :)
- Statistics and experience. According to our statistics, more than 60% of concepts are agreed upon from the first submission without making adjustments.
Yes, it really is. The main difference is that only one person is working on the project, so the result depends on their individual style, which may not match yours. A freelance designer does not immerse himself in the study of a product from a marketing point of view. Within the studio, a marketer, a copywriter, a brand designer, a packaging designer, a 3D projection designer and an art director can work on one project. Development takes longer than freelancers and costs more. Your business deserves a professional approach, right?
We break down the payment into stages of work on your project. Development of a brand platform and positioning, development of naming, logo and corporate identity, packaging design, development of a brand implementation strategy. According to the contract, we provide for payment of 50% of some stages of work, including the design of a logo or corporate identity.
According to the law, copyrights are not alienated. We transfer the exclusive right to use the design (logo, packaging, name, etc.) after paying the entire amount of the project and completing the work with the Act of acceptance and transfer of completed works. The parties proceed from the fact that the result of the design work is an author's work, in this regard, the Contractor transfers, and the Customer accepts exclusive property rights to use the author's work to the extent specified in Part 4 of the Civil Code of the Russian Federation, including: the right to reproduce, the right to distribute, the right to import, the right to public display, the right to public performance, the right to broadcast, the right to communicate to the public, the right to recycle. The rights specified in this paragraph are transferred from the Contractor to the Customer from the moment both parties sign the Act of Acceptance and Transfer of completed works.
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