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Tien Mee
Thai brand napkin packaging design Tien Mee
/ package design
2024
DESCRIPTION
ABOUT THE PROJECT
Tien Mee is a brand of goods for the home and household, focusing on the environmental properties of its products. The client came with a request for the development of packaging for reusable universal napkins. The packaging design had to fit into the line of existing products, while highlighting the product and demonstrating its advantages.
TASKS
In a short time, it was necessary to develop an attractive and selling packaging design that would be noticeable among competitors both in offline and online stores. The design was supposed to continue the eco-theme of the brand's products.
GOAL
Create a packaging design that effectively presents the product from the point of view of its advantages and value to customers.
RESULT
The client's request was fully satisfied. The design turned out to be unique, but the packaging fits harmoniously into the existing product line.
Tien Mee: perfection in beauty
design concept
We chose lotus as a key element of the packaging design. This flower in Eastern culture is a symbol of purity, perfection and beauty. In this way, a clear and understandable association of the proposed product with order and cleanliness is built. Also, using the plant as a symbol refers to the eco-theme, which is important in the context of reusable cleaning wipes. The natural, "natural" and eye-pleasing colors included in the layout palettes support the ideas described. As a result, we get a harmonious design that fits into the aesthetics of order and comfort, and stands out against the background of colorful and bright packages of competitors.
variants
The client was offered several design options to choose from. The filling and layout of the information on the back of the package was previously agreed upon.
the final variant
There is a "window" inside the illustration that allows you to see the napkin.
The icons are drawn to match the brand's style.
For greater associativity with the eco-theme, the crafting texture is used.
The infographics and content were developed by the studio based on the original foreign text.
the final variant
There is a "window" inside the illustration that allows you to see the napkin.
The icons are drawn to match the brand's style.
For greater associativity with the eco-theme, the crafting texture is used.
The infographics and content were developed by the studio based on the original foreign text.
graphic elements
Unique graphic elements have been developed for the packaging: a central illustration and icons.
BEFORE / AFTER
visualizations
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