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Comprehensive branding
We provide a comprehensive set of services for the development, implementation and maintenance of the brand. We are not creating just a beautiful design, but a design that increases your sales.
DESCRIPTION
Development of the brand's positioning and platform
Positioning is the manipulation of the consumer's mindset, the way they see and perceive your brand.
We ask important questions,
to determine the positioning of your company.
Based on a detailed analysis
we pack the idea, the story and the meaning into a visual product.
Business is based on meaning.
Why are you doing what you're doing? Why is this important?
THE COMPOSITION OF THE BRANDING
Brand Idea
Promises
Values
The nature of the brand
Advantages
Emotional and rational
Emotional and rational
Brand Attributes
Slogan, identity, corporate identity, etc.
Slogan, identity, corporate identity, etc.
WHO IS THE SERVICE FOR
Startup
For those who are at the beginning of the journey. Together we will form a vector of development
For those who are already on the market, but would like to update their positioning
Small and medium-sized businesses
Let's create a package and bring it to the market
A new brand
We will convey the values of your product or service through visual communication
Family business
We select a list of works for each client, the cost of which depends on the volume, tasks and needs.
the composition of the service
- Strategic session with a marketer and art director
- Analysis of the competitive environment
- Analyzing the target audience and drawing up a portrait (pains, motives, barriers)
- Formulation of the positioning concept
- Brand Architecture
- Big Idea, legend
- We will develop several options for a sonorous and memorable name that reflects the essence of your brand, project, product or service
- We will add a powerful selling slogan
Based on the previously conducted analysis and the formed brand platform:
- Three logo concepts with visualization in the environment
- Corporate palette
- Branded fonts
- Three iterations of one selected logo concept
- Design of corporate identity media, depending on the business direction – 2 concepts per media (for example: pattern, price list, certificate, corporate package, etc.), no more than 2 iterations of the selected media concept
- Visualization of the corporate identity carrier in the environment
- GuideBook (pdf guide to using the style)
- Logo source files for printing and web, media layouts in vector format
- Communication with a personal manager throughout the entire project
- Transfer of exclusive rights under the contract for the use of the logo and style
- Prepress is not included (preparation of media layouts for production). The cost is calculated individually
We are developing a comprehensive communication strategy system that will help achieve maximum efficiency through the synergy of tools
For those companies that have a brand platform
For those companies that have a brand platform
- We will develop instructions that will help maintain the unity of style due to clearly defined restrictions on the use of the logo and brand elements
- We include brand positioning, mission and values, rules for using the logo and standards of its application in the brandbook
- Corporate colors, fonts and additional style elementsInstructions on the correct placement of branded elements on physical media and online communication channels.
PRICE
from 500 euro
The price of working on the brand depends on the package of services that we select together. This can be a comprehensive turnkey branding or, for example, the development of positioning and corporate identity. All details can be found from the commercial offer, which we will send after discussing the details.
from 60 days
We work in stages, after each we meet to discuss the results.
We work for results
You get the conceptual basis of the brand with a clear understanding of the implementation.
The brands that we have led to the result
case examples
LET'S discuss your project
Describe your request and we will contact you during the day to discuss your project.
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Answers to popular questions about branding
FAQ
The physical components (carriers) of the brand consist of the entire set of elements of the corporate identity: the brand name (word, phrase, descriptor), logo (trademark) with principles of its construction, a palette of corporate colors that support the corporate identity, original graphics, a set of phrases, sounds, trademarks, and more.
Positioning is the manipulation of the consumer's way of thinking, the way they see and perceive your brand.
We ask important questions to determine your company's positioning. Business is based on meaning. Why are you doing what you're doing? Why is this important? Based on a detailed analysis, we package the idea, story and meaning into a visual product.
A brand is a complex of perceptions, opinions, associations, emotions, and value characteristics about a product or service in the consumer's mind; it is the mental shell of a product or service— the brand is an abstract name. A brand is not a thing, product, company, or organization. Brands do not exist in the real world; they are mental constructs. A brand is best described as the sum of all a person's experiences and perceptions of a thing, product, company, or organization. Brands exist in the consciousness of specific individuals or society as a whole.
As an association in the minds of the target audience, a brand symbolizes certain qualities of a product or characteristics of the product's manufacturer. To achieve this, the brand must be recognizable; typically, rights to its use are legally protected. Additionally, one of the important components of a brand is its reputation—both of individual employees and of the company as a whole, as well as its products.
As an association in the minds of the target audience, a brand symbolizes certain qualities of a product or characteristics of the product's manufacturer. To achieve this, the brand must be recognizable; typically, rights to its use are legally protected. Additionally, one of the important components of a brand is its reputation—both of individual employees and of the company as a whole, as well as its products.
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