DESCRIPTION

ABOUT THE PROJECT

Five Senses is a floral boutique concept with an emphasis on the sensual and emotional component. Hearing, tactility, smells, visual – everything is thought out in the store. Original bouquets, quality of performance and service, pleasant and inviting music, aromatization of the space.
Brand philosophy: Uniqueness: collections of bouquets with reference to color for easy selection. The uniqueness of the store in the market. High service. Cozy atmosphere - while the florist is collecting a bouquet, the client is sitting on a comfortable sofa. Five Senses are five senses and five floral collections and fragrances for home, postcards, each tied to its own color: passion, tenderness, care, happiness, gratitude.
Brand strategy: A business based on aesthetic principles that seeks to engage all five senses and for this purpose create products or services that. it's nice to buy and use. The value for the buyer is a sensual pleasure: gustatory, visual, olfactory (smell), auditory (sound) and somatosensory (tactile contact).

RESULT

The sign in the logo is an open flower formed by 5 petalswith ascending lines symbolizing the 5 senses. The key is the way of discovering and knowing these wonderful emotions and sensations. The composition of the sign also resembles a pendant – a sign of loyalty and sincerity of feelings. The main font tends to be serious and strict, but due to the smooth shapes and external connecting elements, it is perceived as fabulous, romantic and softer.