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Pion
Rebranding for a floral salon
/ identity / logotype
2021
DESCRIPTION
ABOUT THE PROJECT
A floral salon that has been operating since 2006. During this time, florists have not created two identical bouquets, because each work is a unique creation."Our job is to take care of customers, so we work every day to give you our love and warmth through our bouquets. Each bouquet is created to describe the appearance and character of a person. Target audience: from 30 to 55 years old with an income level of more than 100,000 rubles per month
TASKS
To make a complete rebranding, which will help to fulfill the function of attracting consumer attention while maintaining the corporate palette.
RESULT
The text view of the logo, complemented by graphic elements. The style is characterized by a reference to a medieval headset and a natural atmosphere. Contrasting line thickness, large serifs, elongated vertical letter shapes give the logo rigor, majesty and grace.
The main distinguishing feature of the concept is the vertical elements, there are many of them, as if the entire space rushes upwards, thereby achieving rigor, majesty,grace. The medieval headset in a modern design emphasizes romanticism, which was elevatedto a new level in art at that time.
Чем ярче вы позволите себе быть внутри, тем ярче будет мир, в котором вы живете.
- #593F50
- #271B22
- #213831
- Gold/ #EEEAE3
Before re-branding
The style before working with our studio
After re-branding
Style after working with our studio
Клиент внедрил палитру и фирменные шрифты на сайт
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