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PRO Nails & Beauty
Developing a corporate identity for a beauty salon in Dubai.
branding / identity / logotype / printing
2023-2024
PRO Nails & Beauty is a beauty space for women who value their time and quality. A beauty salon that offers the highest level of service, high-quality materials and the best Russian-speaking craftsmen in the city.
about
01
PRO Nails & Beauty is a beauty space for women who value their time and quality. A beauty salon that offers the highest level of service, high-quality materials and the best Russian-speaking craftsmen in the city.
about
01
PROJECTS GOALS
Updating the identity for the premium segment of the audience, the subsequent opening of a new salon in the largest shopping center.
Updating the identity for the premium segment of the audience, the subsequent opening of a new salon in the largest shopping center.
goals & tasks
02
THE LIST OF TASKS
∘ Logo creating
∘ Creating of a corporate palette and typography
∘ Corporate identity creating
∘ Logo creating
∘ Creating of a corporate palette and typography
∘ Corporate identity creating
BEFORE REBRANDING
start
03
The main graphic element in the logo — partly represents the brand's scope, but does not highlight the brand itself.
Boring color combination.
Corporate identity does not represent the values and uniqueness of the brand.
moodboard
04
Dubai Desert
status
modernity
elegance
serenity
GUIDELINE
The guideline is a guide that describes the rules for using a corporate identity. Describes only the visual attributes of the brand.
The guideline is a guide that describes the rules for using a corporate identity. Describes only the visual attributes of the brand.
guideline
05
GUIDELINE
The guideline is a guide that describes the rules for using a corporate identity. Describes only the visual attributes of the brand.
The guideline is a guide that describes the rules for using a corporate identity. Describes only the visual attributes of the brand.
guideline
05
main version
of logotypeW
of logotypeW
logotype
06
A minimalistic version with a modernized font writing of the logo. Work has been done with the forms of letters, interesting mergers have been formed.
Attention is focused on such elements, due to which the brand is easily readable. Serifs give the logo status, and the shapes of the letters reflect a modern approach to work.
Attention is focused on such elements, due to which the brand is easily readable. Serifs give the logo status, and the shapes of the letters reflect a modern approach to work.
Font writing
Descriptor
Safe space = the height of the letter P.
LOGO VARIATIONS
There are two compositional variants of the logo: logo block, font writing
Additionaly, if it is not possible to use the main version of the logo and its variations, the logomark is used.
Additionaly, if it is not possible to use the main version of the logo and its variations, the logomark is used.
Logoblock, inseparable part. Used as the main variant.
Logomark. Used as an independentand alternative variant.
Font writing. Used as an independentand alternative variant.
main colors \ desert inspiration
brand palette part 1
07
fonts for logo
brand typography
08
fonts for brand identity
additional colors \ gold inspiration
brand palette part 2
09
BRAND ELEMENTS
The use of non-standard forms imitating stone, as well as illustrations with a sand texture, reflects the main concept of the interior design and refers to the deserts of Dubai.
The use of non-standard forms imitating stone, as well as illustrations with a sand texture, reflects the main concept of the interior design and refers to the deserts of Dubai.
brand elements
10
BUSINESS CARD
Two-sided business card size 85x55mm in two versions: on white paper or on designer paper color close to #e0cfbf.
Two-sided business card size 85x55mm in two versions: on white paper or on designer paper color close to #e0cfbf.
фирменные носители
11
фирменные носители
11
BUSINESS CARD
Two-sided business card size 85x55mm in two versions: on white paper or on designer paper color close to #e0cfbf.
Two-sided business card size 85x55mm in two versions: on white paper or on designer paper color close to #e0cfbf.
STICKERS FOR DRINKS ORDER
Round stickers size 7x7mm with QR-code on the front. By scanning the code, the customer will be able to order a drink to the table or to the room.
Round stickers size 7x7mm with QR-code on the front. By scanning the code, the customer will be able to order a drink to the table or to the room.
STICKERS FOR DRINKS ORDER
Round stickers size 7x7mm with QR-code on the front. By scanning the code, the customer will be able to order a drink to the table or to the room.
Round stickers size 7x7mm with QR-code on the front. By scanning the code, the customer will be able to order a drink to the table or to the room.
GIFT CERTIFICATE + ENVELOPE
The certificate size 130x100mm in a gift envelope size 105x135 with figured cutting. The nominal value is chosen by the sender.
The certificate size 130x100mm in a gift envelope size 105x135 with figured cutting. The nominal value is chosen by the sender.
VIP-CARD + ENVELOPE
The vip-card size 85x54 mm with gold print on the front side. The card is stored in an envelope size 120x100mm/125x200mm with figured cutting.
The vip-card size 85x54 mm with gold print on the front side. The card is stored in an envelope size 120x100mm/125x200mm with figured cutting.
GIFT CERTIFICATE + ENVELOPE
The certificate size 130x100mm in a gift envelope size 105x135 with figured cutting. The nominal value is chosen by the sender.
The certificate size 130x100mm in a gift envelope size 105x135 with figured cutting. The nominal value is chosen by the sender.
VIP-CARD + ENVELOPE
The vip-card size 85x54 mm with gold print on the front side. The card is stored in an envelope size 120x100mm/125x200mm with figured cutting.
The vip-card size 85x54 mm with gold print on the front side. The card is stored in an envelope size 120x100mm/125x200mm with figured cutting.
BADGE
Rounded edges, badge size 70x25 mm.
Rounded edges, badge size 70x25 mm.
INSTAGRAM PRICE
Menu size 1080x1920 px.
Menu size 1080x1920 px.
INVITATION PAPER + ENVELOPE
A folding two-sided A4 invitation to the opening of the salon. It is stored in an envelope with a figured cutting.
A folding two-sided A4 invitation to the opening of the salon. It is stored in an envelope with a figured cutting.
BADGE
Rounded edges, badge size 70x25 mm.
Rounded edges, badge size 70x25 mm.
INSTAGRAM PRICE
Menu size 1080x1920 px.
Menu size 1080x1920 px.
INVITATION PAPER + ENVELOPE
A folding two-sided A4 invitation to the opening of the salon. It is stored in an envelope with a figured cutting.
A folding two-sided A4 invitation to the opening of the salon. It is stored in an envelope with a figured cutting.
BIG PACKAGE
Package size 230x220x120mm is in the color close to #e0cfbf with logo. Ribbon handles 25-30 mm color close to #736153.
Hanging label 68.5x51 mm, logomark embossed with gold foil, figured cutting. Ribbon 10 mm color close to #736153
Package size 230x220x120mm is in the color close to #e0cfbf with logo. Ribbon handles 25-30 mm color close to #736153.
Hanging label 68.5x51 mm, logomark embossed with gold foil, figured cutting. Ribbon 10 mm color close to #736153
SMALL PACKAGE
Package size 150x190x80mm is in the color close to #736153 logo embossed with gold foil. Ribbon handles 25-30 mm color close to #736153. Ribbon handles 25-30 mm color close to #F5ECDD.
Package size 150x190x80mm is in the color close to #736153 logo embossed with gold foil. Ribbon handles 25-30 mm color close to #736153. Ribbon handles 25-30 mm color close to #F5ECDD.
QR-CODE CARD
Card size 120x170mm is in the wooden stand. The height of the wooden stand is 40 mm, the hole in it for a card is 25-30 cm high.
Card size 120x170mm is in the wooden stand. The height of the wooden stand is 40 mm, the hole in it for a card is 25-30 cm high.
DARK PAPER CUP
Size 350 ml
Size 350 ml
LIGHT PAPER CUP
Size 300 ml
Size 300 ml
PACKAGES&MEMBERSHIP CARD
4+0 digital printing on designer paper in a color close to #f5ecdd. The size is 210x148 mm.
4+0 digital printing on designer paper in a color close to #f5ecdd. The size is 210x148 mm.
BIG PACKAGE
Package with hanging label, logomark embossed with gold foil, figured cutting.
Package with hanging label, logomark embossed with gold foil, figured cutting.
SMAL PACKAGE
Package with logomark embossed with gold foil.
Package with logomark embossed with gold foil.
PACKAGES&MEMBERSHIP CARD
Цифровая печать 4+0 на дизайнерской бумаге. Формат 210х148 мм.
Цифровая печать 4+0 на дизайнерской бумаге. Формат 210х148 мм.
QR-CODE CARD
Card size 120x170mm is in the wooden stand.
Card size 120x170mm is in the wooden stand.
DARK PAPER CUP
Size 350 ml
Size 350 ml
LIGHT PAPER CUP
Size 300 ml
Size 300 ml
LARGE FORMAT PRINTING
We created the design of the salon's showcase and banners informing about the imminent opening of PRO NAILS&BEAUTY.
We created the design of the salon's showcase and banners informing about the imminent opening of PRO NAILS&BEAUTY.
brand identity / large format
12
salon and content after rebranding
finish
13
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