DESCRIPTION

ABOUT THE PROJECT

Ptichka is a professional hair coloring and care, cosmetics boutique. A premium segment product, detailed individual consultations on the selection of home care. Brand philosophy: Revealing the special beauty of each girl/woman

TASKS

Creating a beautiful, holistic, elegant corporate identity image.

RESULT

An elegant and modern version of the logo design, a separate element from which can be made into a brand name. A modern sans-serif font with contrasting line thickness gives the logo a status and a sense of luxury. The corporate identity contains a palette of natural shades with a reference to the environmental friendliness of the products that the hair master works with.

LOGOTYPE

Impeccable design, high–quality mechanics and, as a result, a rich deep sound of the instrument.

A combined logo with elegant, refined lines. The lines are also associated with the texture of wet strands of hair. The illustration is complemented by the classic grotesque font design. The image is sophisticated, elegant, expensive, but not repulsive.

The sign is an author's illustration with an abstractly depicted bird.It symbolizes freedom and flight of fancy, and is a visual representation of communication.

IDENTITY

Gift certificate, branded package, banner, postcard