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YME
The corporate identity of the children's clothing store
/ identity / logotype / package design
2022
DESCRIPTION
ABOUT THE PROJECT
YME is a stylish children's designer clothing that is a delight.
Brand philosophy: Beauty is growing. It is necessary to teach children to style and beauty from childhood. And the beauty inherent in children since childhood, like sprouts, gives wonderful fruits in the future.
Brand philosophy: Beauty is growing. It is necessary to teach children to style and beauty from childhood. And the beauty inherent in children since childhood, like sprouts, gives wonderful fruits in the future.
TASKS
Corporate identity should serve the function of attracting attention, be strictand concise.
RESULT
A text linear logo with a "Y" sign. The sign is like a young sprout – a symbol of the origin of life, which refers us to the philosophy of the company – "The beauty inherent in children since childhood, like sprouts, gives wonderful fruits in the future." The image of the logo is elegant and minimalistic.
"The beauty inherent in children since childhood, like sprouts, gives wonderful fruitsin the future."
LOGOTYPE
A text linear logo with a "Y" sign. The sign is like a young sprout – a symbol of the origin of life, which refers us to the philosophy of the company. The image of the logo is elegant and minimalistic.
IDENTITY
Corporate identity is the epitome of excellent taste. Neat, minimalistic lines and graphic elements that perfectly adapt to almost any space. The colors and shades are chosen in such a way that both children and teenagers (and even parents) will be satisfied. It looks like the elements of a stylish children's room,or, to be more precise, a wardrobe corner.
In printing, we use textured papers to createmore tactile effect when communicating with the brand.
A guide book with recommendations for the client has been developed
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