description

ABOUT THE PROJECT

Dolce Inside is one of the leaders of the Russian market in the sale of confectionery equipment and raw materials for confectionery shops, factories and housewives. The price category is high, medium. Historically, the company has worked very closely with Italian companies. More than 50% of the assortment consists of products from Italy.Target audience: - First of all, this is an existing dealer network. The company supplies products to all regions of Russia without exception. These are wholesale sales, but Dolce inside partners in the regions carry out sales to chain stores, confectionery, restaurants and the private sector.- The network of retail stores "Signor Antonio Petty". This is a chain of specialty stores for confectioners. Both professionals and amateurs.

TASK

Update an outdated logo. Recognition is necessary for all categories of buyers, but ultimately for the end user – a legal entity or an individual. So that there is a desire to choose the Dolce inside brand, and, as a result, to get the Dealer's desire to have our product in their assortment, and not a competitor's product.

RESULT

A concise, playful, luxurious logo. The "glaze" on the letter 'd' symbolizes the confectionery segment, adds a bright, memorable accent to the composition. The color palette of this logo is composed of "edible" shades. In this version of the logo, you can use the font style and the logo together, or as independent elements.