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Rapira
The logo for the brand of shaving machines
/ logo / identity
2020
description
ABOUT THE PROJECT
The Russian brand RAPIRA, which produces shaving accessories, is a brand of the domestic manufacturer Mostochlegmash. The brand has been in existence since the late 1990s, and during this time it has become in demand not only in Russia, but also in neighboring countries. The company's assortment includes inexpensive classic T—shaped machines, double-sided blades and other accessories. Despite the affordable cost of the products, the brand cares about their quality, so blades and machines can compete with imported analogues. On the Russian market, RAPIRA blades and machines are among the lowest in terms of cost, but at the same time they are very loved by gentlemen for the softness of shaving and non-aggressiveness of the blade.
TASK
The task is to create a logo.
RESULT
A solid and discreet pin logo with a confident placement of letters. This logo indicates the premium quality of the brand's products. The serifs on the letters create a sense of timeless classics, which reflects the reliability and impressive experience of the company in creating its product.
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