We tried to create a logo that was as accessible as possible, while telling a fascinating story about the organization, its philosophy and goals.The   based on the   corporate graphics and  pattern   are stars formed from  parts of the logo. In this way, the unity of geometry and lines of the GCD visual system is maintained. Metaphorically, the stars convey the idea of finding and realizing talents#This is one of the missions of the casting director, a member of the GCD. Despite the simplicity of the star element, many different patterns can be made from it, giving the bearers of the corporate identity uniqueness.

VARIANTS

The Archer is a sign endowed with charisma and leadership traits. He looks ahead, clearly sees and is aware of his goal and confidently directs his keen gaze towards it. In this case, the man is aiming at the star— like a casting director, who must find talents and the brightest "stars" among the many candidates. In addition, the connection with the stars refers to the high goals set by the Guild as an organization and the professional community

The sign is a schematic representation of a person speaking into a megaphone, a professional attribute of film industry figures in general, and casting directors in particular. This image also refers to the Guild's mission to spread knowledge about the organization and profession. The brand name can also be considered as the letter "G", an integral part of the logo after romanization (GCD, where G = Guild).