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TITO
Development of a corporate identity for a company engaged in the sale of consumer goods
/ identity / logotype / package design
2022
DESCRIPTION
ABOUT THE PROJECT
TITO – sale of consumer goods from China on Wildberries, Ozon. An affordable price for everyone.
Brand philosophy: The product is about home comfort, convenience and practicality. High-quality and affordable style, aesthetics, cleanliness, minimalism, openness to the client, trusting attitude.
Brand philosophy: The product is about home comfort, convenience and practicality. High-quality and affordable style, aesthetics, cleanliness, minimalism, openness to the client, trusting attitude.
TASKS
The goal of the project is to increase the amount of demand for the product. Create a brand face, make it memorable. Distinguish product categories from each other, inform the buyer.
The list of developments in the project: Corporate identity and packaging: Logo, branded palette, branded fonts, zip packages, stickers, boxes.
The list of developments in the project: Corporate identity and packaging: Logo, branded palette, branded fonts, zip packages, stickers, boxes.
LOGOTYPE
A text logo with graphic elements. A bracket symbolizing a smile, which means that the company's friendly attitude towards customers, only positive meanings of the company's activities and, most importantly, a satisfied customer, as the main goal of the company's existence. This logo creates the image of a friend brand (the letter "O" resembles an eye). A kind of good friend who also brings benefits. The logo seems to wink, telling us – "everything is fine!". The visual effect is a positive emotional uplift, as if the buyer is already happy and happy to "deal" with the brand in advance.
Safe space =
the width of the letter «t»
the width of the letter «t»
this is the minimum allowed space around the logo free of other objects/text.
the main version
LOGOTYPE
A text logo with graphic elements. A bracket symbolizing a smile, which means that the company's friendly attitude towards customers, only positive meanings of the company's activities and, most importantly, a satisfied customer, as the main goal of the company's existence. This logo creates the image of a friend brand (the letter "O" resembles an eye). A kind of good friend who also brings benefits. The logo seems to wink, telling us – "everything is fine!". The visual effect is a positive emotional uplift, as if the buyer is already happy and happy to "deal" with the brand in advance.
Safe space =
the width of the letter «t»
the width of the letter «t»
this is the minimum allowed space around the logo free of other objects/text.
the main version
LOGOTYPE
A simplified and more concise version of the text logo with graphic elements. This version is used for a separate product group, where the target audience of the consumer differs from the main one.
Safe space =
the width of the letter «t»
the width of the letter «t»
this is the minimum allowed space around the logo free of other objects/text.
the additional version
LOGOTYPE
A simplified and more concise version of the text logo with graphic elements. This version is used for a separate product group, where the target audience of the consumer differs from the main one.
Safe space =
the width of the letter «t»
the width of the letter «t»
this is the minimum allowed space around the logo free of other objects/text.
the additional version
compositional options
Logoblock, an integral part
It is usedas an additionaland independent option
Logoblock, an integral part
It is used as the main option
Logomark
It is usedas an independentand alternative option for small media
фирменный знак
основная концепция
основная концепция
compositional options
Logoblock, an integral part
It is usedas an additionaland independent option
Logoblock, an integral part
It is used as the main option
Logomark
It is usedas an independentand alternative option for small media
фирменный знак
основная концепция
основная концепция
LOGOMARK
A brand name is an additional option for applying a logo and can be used in isolation from the main logo. For example, in order to create a "light" accent when branding products.
the main variant
LOGOMARK
A brand name is an additional option for applying a logo and can be used in isolation from the main logo. For example, in order to create a "light" accent when branding products.
the main variant
LOGOMARK
the additional concept
LOGOMARK
the additional concept
the color palette
CMYK
1, 58, 99, 0
CMYK
0, 24, 85, 0
CMYK
75, 0, 38, 0
CMYK
85, 29, 55, 16
CMYK
0, 0, 0, 0
RGB
239, 130, 6
RGB
253, 199, 49
RGB
1, 177, 172
RGB
0, 120, 112
RGB
0, 0, 0
Pantone
716 C, 137 U
Pantone
123 C, 115 U
Pantone
325 C, 325 U
Pantone
569 C, 327 U
Pantone
White
HTML
FDC731
HTML
01B1AC
HTML
007870
HTML
00000
HTML
EF8206
the main concept
the color palette
CMYK
1, 58, 99, 0
CMYK
0, 24, 85, 0
CMYK
75, 0, 38, 0
CMYK
85, 29, 55, 16
CMYK
0, 0, 0, 0
RGB
239, 130, 6
RGB
253, 199, 49
RGB
1, 177, 172
RGB
0, 120, 112
RGB
0, 0, 0
Pantone
716 C, 137 U
Pantone
123 C, 115 U
Pantone
325 C, 325 U
Pantone
569 C, 327 U
Pantone
White
HTML
FDC731
0, 24, 85, 0
253, 199, 49
123 C, 115 U
0, 24, 85, 0
253, 199, 49
123 C, 115 U
HTML
01B1AC
75, 0, 38, 0
1, 177, 172
325 C, 325 U
75, 0, 38, 0
1, 177, 172
325 C, 325 U
HTML
007870
85, 29, 55, 16
0, 120, 112
569 C, 327 U
85, 29, 55, 16
0, 120, 112
569 C, 327 U
HTML
00000
0, 0, 0, 0
0, 0, 0
White
0, 0, 0, 0
0, 0, 0
White
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
EF8206
1, 58, 99, 0
239, 130, 6
716 C, 137 U
1, 58, 99, 0
239, 130, 6
716 C, 137 U
the main concept
the color palette
CMYK
29, 0, 11, 0
CMYK
3, 18, 41, 0
CMYK
6, 28, 55, 0
CMYK
0, 0, 0, 0
RGB
193, 226, 230
RGB
248, 215, 165
RGB
240, 192, 130
RGB
0, 0, 0
Pantone
628 C, 628 U
Pantone
7507 C, 7507 U
Pantone
156 C, 156 U
Pantone
White
HTML
F8D7A5
HTML
F0C082
HTML
00000
HTML
C1E2E6
the additional concept
the color palette
CMYK
29, 0, 11, 0
CMYK
3, 18, 41, 0
CMYK
6, 28, 55, 0
CMYK
0, 0, 0, 0
RGB
193, 226, 230
RGB
248, 215, 165
RGB
240, 192, 130
RGB
0, 0, 0
Pantone
628 C, 628 U
Pantone
7507 C, 7507 U
Pantone
156 C, 156 U
Pantone
White
HTML
F8D7A5
3, 18, 41, 0
248, 215, 165
7507 C, 7507 U
3, 18, 41, 0
248, 215, 165
7507 C, 7507 U
HTML
F0C082
6, 28, 55, 0
240, 192, 130
156 C, 156 U
6, 28, 55, 0
240, 192, 130
156 C, 156 U
HTML
00000
0, 0, 0, 0
0, 0, 0
White
0, 0, 0, 0
0, 0, 0
White
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
HTML
CMYK
RGB
Pantone
CMYK
RGB
Pantone
C1E2E6
29, 0, 11, 0
193, 226, 230
628 C, 628 U
29, 0, 11, 0
193, 226, 230
628 C, 628 U
the additional concept
typography
Title/accidental inscription
Font writing
The main text
typography
Title/accidental inscription
Font writing
The main text
branded graphics
the main concept
branded graphics
the additional concept
PATTERN
the main concept
PATTERN
the main concept
THE BOX
the main concept
THE BOX
the main concept
zip-LOCK PACK
наклейки
основная концепция
основная концепция
the main concept
STICKERS
the main concept
STICKERS
the main concept
zip-LOCK PACK
the additional concept
zip-LOCK PACK
the additional concept
наклейки
дополнительная концепция
дополнительная концепция
THE BOX
the additional concept
STICKERS
the additional concept
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